The forecast $46 billion worth of mobile coupons to be redeemed by 2015 is not a joke! Further, you are either one of the beneficiaries or not. Get inspired by reading more to find out the basis of this perhaps startling statistic and how you can benefit.
“A recent report from Juniper Research suggests that the mobile coupon market will be worth $46 billion by 2015, a large jump from the $5.6 billion projected for the industry this year. Google Offers, a feature of the NFC-based Google Wallet mobile payment system, will be one catalyst for the growth. “Mobile coupons are going mainstream,” Juniper Research analyst David Snow said. “Cost effective mobile coupon campaigns are now within the reach of smaller retailers providing them with an easy way to drive profitable footfall and build customer loyalty. ”
If you want to be a part of this blossoming industry, you have to start finding ways of introducing mobile coupons into your mobile website now. It does take a while to finally entice consumers to use mobile coupons but once they do, be ready for the influx of new patrons you never thought you could capture in the first place.