This blog explains why some mobile commerce apps did not meet the expectations of marketers in terms of increasing their revenue. Little do they know that wrong usage can also jeopardize its performance. They are meant to compliment the mobile website to make it more interesting and fun to use and not just a stand alone tool. Click on the link for more details:
“Many marketers and retailers have faced similar challenges surrounding their mobile commerce application solution. As smartphone and tablet adoption soared from what seems like the first nanosecond of their introduction, many brands’ natural response was to scramble to find a way to make these devices generate revenue through the development and promotion of apps.”
It is clear that mobile commerce apps can only attract and drive more customers to the business if the website is also well-maintained and updated all the time with all the content.