Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like an holy grail for the business owners as they can utilize mobile marketing for promoting their business.
Mobile marketing is an entirely different sphere of reaching people compared to the conventional offline marketing methods. The mobile marketing makes it possible for the small business owners to reach their customers in real time with a very low expenditure on marketing costs. The business owners can directly contact subscribers which will enhance the bond between the customer and the provider.
Apart from the low cost start up expenditure, there are many other benefits of mobile marketing which is making it popular these days.
1. Higher conversion rates:
With mobile marketing we can promote the product to the right audience and the response rate is more which will convert most of the subscribers into customers. The mobile ad campaigns have higher conversion rates compared to radio or tv commercials.
2. Engage Customers:
Almost every customer who has a mobile can be updated with the latest offers or services helping you engage the customers. This will help you in retaining the customer as well as increase your business. Also helps in building a good customer relationship with your business. It is a proven fact that customers will be loyal to a particular brand or service if the business has built a good relationship with them.
3. Honest Feedback:
Mobile marketing can be used as two way communication which will help in getting feedback from users regarding a new product or feature. This will help in better understand what are the likes and dislikes of the customers, helping a business to develop a product that customers like.
4. Cost Effective:
Mobile marketing requires a very low budget on ad campaigns but the return of investment is really higher. Usually you only have to pay for the text message and nothing else.
Customers any where in the world can be reached with mobile marketing in mere seconds in case of an urgent announcement. The added benefit is going viral, if the customer likes a feature or product in question that is mentioned in the text message you have sent to them, then they might share it with their friends and family which is free advertisement for your business.
Each subscriber is different and the ads can be customized to each individual increasing response which will get more conversions or sales.
7. Easy to set up:
The mobile marketing is simple as using a mobile phone, it does not need any technical knowledge for you as a business owner to operate. They can be easily integrated into your existing ad campaigns or can completely replace other marketing campaigns you are using right now.
It is possible to engage even those audience without an internet connection using mobile marketing, so distribution of your message is possible to higher number of people who are interested in your service. As a business owner it is our responsibility to increase the business using the latest trends in marketing and today mobile marketing is considered to be the future of advertisements so catch up with this trend to stay ahead of your competition.